Thursday, May 21, 2015

An app launched by laziness.

In the winter of 2013, I was in my Cape Town apartment struggling to keep tweeting, pulling together more tweets into spreadsheets and loading them into a very popular social media tool. 

A thought came into my head. Something like: "This sucks!"

While I loved Twitter then, and still do today, the need to constantly schedule more content was a serious time sink. 

Not to mention a task completely devoid of value. There is nothing about scheduling a tweet that does anything for your followers. They don't care how much time it takes you to do it.

They do care about the quality of the tweets. Something you have decidedly less time to focus on when you're always feeding the tweet stream.

Scheduling also takes away from time interacting with people, which is pretty much the core of social media. If your communication is one way, you're missing the point. 

So I asked myself; What if you could create a database of evergreen content and automate the scheduling piece? My guess was yes. So I contacted an old friend of mine, Leonard Sixt in the USA. We're worked together off and I since he was my boss when I graduated university and we were selling custom software.

After a brief discussion, he agreed to build something to help me with this problem. At the time, I hadn't given much thought to whether anyone else might need something similar. My thoughts were occupied with trying to market my book, Alphabet Success, to the world.

As time passed the program got more and more refined. In turn, the cost of development kept going up and up. My toy was getting expensive. We'd never have thought much more about it until finally people started asking what I was using the keep the tweets flowing.

So in February of 2015 we quietly pushed the system out into the marketplace. As luck would have it, the response has been delightfully positive. Maybe not everyone loves it, but there are enough people signing up that it actually seems like it will be a business.

Of course, there are no guarantees, so we'll keep trying to make it better and more appealing to our customers, both current and prospective. 

If you haven't already, please check it out at - and then get yourself a hammock. 

Have an awesome day!


  1. I havent looked at the app. Is it different from the Hootsuite?

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  3. Wonderful tool. I think it saves me two hours per day.

  4. It is awesome and useful tool to tweet effectively because it save time that provide us can do more work.
    The cost $9.99 per month does not expensive compare to internet cost
    per month I use in BKK is about more than 700 baht per month


  5. I absolutely love it. Gives me more time to focus on work and study. Check it out definitely!

  6. I want to try Jan.2015, what. type ; quotes? history?Bible?self help?